Retail activations and product launches
Carry a campaign from the shopfront or event space to the wrapper in a customer's hand. Tell us how the lolly handover fits around the product demonstration, sampling or wider brand experience.
Bespoke frozen treats for brands and businesses
Branded Ice Lollies & Bespoke Popsicles
Create a frozen treat around your campaign, from the flavour inside to the packaging guests hold. Pan-n-Ice offers bespoke ice lollies and branded popsicles for product launches, retail activations, corporate events and festival hospitality.
Choose a custom flavour direction, explore cocktail or non-alcoholic options, and carry your artwork onto the individual packaging. Add a branded freezer cart or trike to bring the serving experience into the same design.
Discuss your branded ice lollies Explore the customisation
A flavour made for your event
Start with the audience and the idea behind your campaign. A fruit-led menu, a cocktail-inspired poptail or a flavour connected to your launch can each give the event a different feel.
We can create bespoke flavours rather than limit the brief to a standard list. Share the tastes you have in mind, the occasion and any ingredients you would like us to explore. The final recipe, format and production requirements are confirmed for the project.
Our LinkedIn Cannes photograph shows a past selection of individually wrapped lollies. It is an example of the serving format, not a fixed menu you have to choose from.
Tell us about dietary preferences and allergies early. Ingredients and handling arrangements need to be checked for the selected recipe; a fruit-based or non-alcoholic lolly is not automatically suitable for every dietary requirement.
Custom packaging that carries the campaign
The packaging is part of the experience. We can create individually branded ice-lolly packaging using your logo, campaign artwork and creative direction, so guests receive something that belongs to the event.
For Charlotte Tilbury's Unreal Summer retail activation, Rolling Minds paired a branded cart with ice lollies in bespoke packaging. The wrappers carried the campaign design alongside the products being promoted.
Bring us your brand guidelines and initial artwork, or tell us where you need design support. We will discuss the suitable packaging format, artwork requirements and production schedule. Recipe and product information also need to be settled alongside the creative before print is finalised.
Custom flavours, branded packaging and the serving setup can be planned together. They should all be specified in your quote rather than assumed to come with every option.
Decide what you want to make bespoke
| Element | What we can discuss | What to send us |
|---|---|---|
| The lolly | Bespoke flavours, cocktail-inspired ideas and non-alcoholic alternatives. | Audience, flavour direction, ingredients to consider or avoid, and dietary requests. |
| The packaging | Individual packaging carrying your campaign artwork and branding. | Brand guidelines, artwork, proposed quantity and approval deadline. |
| The serving point | A branded freezer cart or trike and an agreed event service plan. | Venue, access, serving position, guest numbers and distribution times. |
Each brief has its own production requirements. Share any unusual shape, material or presentation idea at the start so we can assess feasibility; bespoke does not mean every possible format is automatically available.
Cocktail poptails for adult hospitality
A cocktail-inspired ice lolly can bring a different format to a reception, summer party or festival hospitality space. We can discuss bespoke alcoholic poptails as well as non-alcoholic alternatives, with the recipe developed for the frozen format.
At Cannes Lions 2024, Rolling Minds served poptails for Ampersand from a branded trike. The photograph shows guests holding wrapped poptails beside the campaign-branded serving point.
Alcoholic lollies are an adults-only option. If you are serving both alcoholic and non-alcoholic recipes, make that part of the brief from the beginning so identification and distribution can be planned clearly. The exact alcohol content and the venue's alcohol-service responsibilities must be confirmed for your event.
For a drinks-led setup alongside the lollies, explore staffed cocktail bar hire or our separate frozen cocktail service.
Built around a corporate or brand occasion
Conferences and festival hospitality
Offer guests a frozen treat during a planned break or hospitality moment. Share the expected arrival pattern, service times and venue conditions so the distribution plan fits the event.
Company summer parties and team events
Create a menu and packaging for a staff celebration or internal campaign. Include preferences for non-alcoholic choices and tell us whether guests will arrive together or visit throughout the day.
See the idea in a real retail activation
For Charlotte Tilbury's Unreal Summer campaign, Rolling Minds delivered retail pop-ups in Brighton and London with a branded cart and bespoke ice-lolly packaging. The handover photograph shows how the finished product reached customers at the serving point.
It is a useful reference for a brief that connects product, packaging and presentation. Your activation can follow its own creative direction rather than reproduce a past campaign.
Freezer carts and trikes for the serving moment
A branded freezer cart or trike gives the lollies a recognisable home within the activation. Our past Cannes work includes the TikTok Tent, where Rolling Minds served paletas and poptails from a branded setup.
Share the proposed position and how you expect guests to approach. We can discuss the cart or trike format, branding and staffing alongside the menu. Availability and the working requirements of the selected setup need to be checked for the venue.
The photograph shows a past installation, not a promise that the same unit, styling or footprint is included in every booking.
From initial idea to the event
Send the brief
Start with your event date, location, audience, proposed quantity and campaign objective. Include a budget band if you have one.
Agree the product
Discuss flavours, alcoholic or non-alcoholic options, ingredients, packaging format and any special requirements.
Plan artwork and production
Confirm the design responsibilities, approvals and production timetable. Ask early if you need samples as part of the decision.
Confirm the delivery and service plan
Agree frozen storage, access, the serving setup, staffing and handover arrangements for your venue.
Custom recipes and printed packaging need planning time. Send the launch deadline early so feasibility and the required approvals can be assessed before you commit to a production schedule.
Plan how the lollies stay frozen and reach guests
Good packaging is only one part of the brief. Frozen delivery, storage and service need to work together, especially for outdoor events, multi-day activations or venues with restricted access.
| Planning point | What to establish |
|---|---|
| Quantity and service pattern | Expected guests, proposed lolly allowance, serving windows and any peak handout period. |
| Frozen storage | Where stock will be held, the suitable freezer arrangement and any power requirements for the selected setup. |
| Delivery and access | Delivery destination, unloading access, venue contact, arrival window and responsibility for accepting the stock. |
| On-site service | Who hands out the lollies, where guests queue, replenishment arrangements and how wrappers will be collected. |
| Multi-day or outdoor events | Storage between sessions, site security, shade or shelter, and the plan for changing weather. |
We will need to confirm the cold-chain and venue arrangements for the chosen product and service. Do not assume that an ordinary delivery area or an unpowered display is suitable for keeping the stock frozen.
What affects the cost?
The proposed quantity, recipe development, packaging, artwork, event location and serving setup all shape the quote. A branded product handover and a fully staffed activation with a custom cart are different scopes.
Tell us what matters most and share your budget band. Ask for the product quantity, production, delivery, storage, staffing and branding inclusions to be set out clearly, along with any minimum quantities that apply to the selected specification.
Request a bespoke proposalBranded ice lollies and popsicles FAQs
Can you make bespoke flavours?
Yes. We can discuss custom ice-lolly flavours around your brief, including cocktail-inspired options. Share the idea, audience and any ingredient requirements. Recipe feasibility and the final specification are agreed before production.
Can the individual packaging have our branding?
Yes. Branded packaging can carry your campaign artwork, as shown in the Charlotte Tilbury example. The packaging format, artwork, product information, quantities and production schedule need to be agreed for your project.
Do you offer alcoholic and non-alcoholic poptails?
Yes. Alcoholic poptails are for adult hospitality; non-alcoholic options can be discussed separately. Tell us if an exact alcohol-content requirement matters. We will confirm the alcohol content of your selected recipe.
Can you cater for allergies or dietary requirements?
Please include those requests in the brief. We will need to check ingredients and handling arrangements for the selected recipe before confirming suitability. Fruit-based, vegan or non-alcoholic should not be treated as a blanket allergy assurance.
How much notice do bespoke lollies and packaging need?
Timing depends on recipe development, artwork approvals, quantities and delivery requirements. Contact us with your event deadline as early as possible. We will confirm what is feasible rather than promise one lead time for every project.
Is there a minimum order?
Send your proposed quantity and specification. We will confirm whether minimum quantities apply to that recipe, packaging or service and include them in the proposal.
Can we have a branded freezer cart or trike?
Yes, those are formats we can discuss alongside the lollies. The particular unit, date, branding, staffing and venue requirements must be confirmed. Tell us about access, proposed position and available utilities.
Can the lollies be delivered without a staffed activation?
Tell us that this is the arrangement you need. Product-only delivery, storage and handover responsibilities must be discussed separately; they should not be assumed from a staffed event proposal.
Are bespoke shapes or sustainable packaging available?
Share the exact requirement at the start. Shape, materials and any environmental claims need to be checked against the proposed product and packaging specification. The examples on this page do not establish that every format or material is available.
Bring us your flavour and packaging brief
Send your event date, venue postcode, audience and proposed quantity. Tell us what the campaign should look and taste like, whether you want alcoholic or non-alcoholic options, and any dietary requirements. Add your brand guidelines, artwork deadline, budget band and preferred cart or service format if known.
Request a branded ice-lolly quoteOur shared Pan-n-Ice / Rolling Minds event enquiry form.
