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EXPERIENTIAL EVENTS AGENCY
BOOK YOUR EVENT NOW
CORPORATE & PRIVATE EVENTS
EXPERIENTIAL EVENTS AGENCY
BOOK YOUR EVENT NOW
For brands, agencies and corporate event teams
Give your audience a taste of your brand.
Colour-matched ice cream for a product launch. A coffee menu built around your campaign. A branded dessert experience that gives guests a reason to stop and spend time with your team.
Pan-n-Ice brings food, drink and live service into brand activations, from retail pop-ups and exhibitions to corporate launches and multi-location campaigns. Tell us what you are launching, who you want to reach and how you want the experience to feel.
Request an activation quote See real projects
Built around the campaign
The food should make sense for your brand. That might mean matching a launch colour, developing a flavour inspired by the product story, or serving a familiar favourite in a completely branded setting. We work through the recipe, presentation and service together, so the idea holds up when real guests arrive.
A beauty launch could translate a colour palette into soft serve and packaging. A technology brand could build coffee into its exhibition welcome. A retail campaign could offer a limited-edition dessert alongside the product. These are starting points for a brief, not fixed packages.
Our focus here is the food and drink experience. Where the brief needs wider creative production, venue planning or a complete event build, we can bring in our sister experiential agency, Rolling Minds. We will agree the roles and scope in the proposal, including how we work with your existing agency or production team.
Real briefs, real food
Selected projects from Pan-n-Ice and our sister agency Rolling Minds. Each menu and setup was developed for its own brief.
Pan-n-Ice provided soft serve for the brands' London pop-up parlour. The menu took inspiration from Roseglow, a shade of Saie's Glowy Super Gel, linking the dessert to the product launch.
The idea to take forward: begin with a specific product reference, then develop the food and its presentation together.
View the Saie × Cult Beauty project
At We Are Festival 2022, Pan-n-Ice served more than 1,000 ice cream rolls from branded trucks and vans for PrettyLittleThing.
The idea to take forward: make the menu, live preparation and serving point feel like one campaign.
View the PrettyLittleThing project
For a London Marathon weekend experience, Rolling Minds brought together artisan coffee, fresh bagels and pizza slices in a custom-branded truck.
The idea to take forward: choose a menu that fits what the audience is doing, as well as how the campaign looks.
View the Rolling Minds projectFrom first brief to event day
Share the campaign, audience, dates, locations and budget range. Tell us what guests should encounter, taste and do, and which decisions already belong to your team or agency.
We discuss the food or drink, its link to the product and a service format suited to the venue. Bespoke recipe development and any sampling or tasting stage should be scoped before production starts.
Agree the visible details: counters or vehicles, menus, cups, edible branding and team presentation where required. Artwork approvals, print specifications and production deadlines belong in the plan.
Confirm staffing, quantities, peak periods, delivery access and equipment requirements. We work through the guest approach, order and collection points alongside the venue or production team.
Before the event, agree who signs off the setup and who is the on-site contact. Include breakdown, collection and any agreed post-event deliverables in the scope, so responsibilities remain clear after the last serving.
The quote should reflect the creative ambition and the practical work involved. A staffed bar inside an existing exhibition stand has a different scope from a new product-led pop-up in several locations.
Not every item is included in every booking. We will use the proposal to distinguish the agreed service from optional development and wider production.
If you are still shaping the idea, send what you have. We can start by identifying the decisions that matter most.
Brief us on your activationThe food and drink are developed as part of the campaign: the product story, colour, flavour, branding and guest interaction inform the service. You can also enquire for straightforward staffed catering if that is what the event needs.
Yes. We can explore colour-matched products and bespoke flavours for a brief. Send visual references and the flavour notes or product story you want to express. Recipe feasibility, food-grade ingredients, dietary requirements, development costs and approval timings are confirmed for the project.
Yes. We can focus on the food and drink element within an existing campaign. Share the proposed setup and your team's responsibilities so we can agree equipment integration, branding, venue requirements and service. Wider production can also be discussed with our sister agency Rolling Minds.
No. A counter, cart or bar may be more suitable for the venue and guest journey. Choose the service and space first. If a vehicle is part of the idea, our promotional vehicle hire page covers the formats and branding options.
Multi-location campaigns can be discussed. Send the proposed route, dates and service hours for each stop. Availability, travel, repeat setup, storage and the requirements of each site need to be confirmed before the campaign is booked.
There is no single price for a bespoke activation. Menu development, quantities, staffing, branding, location and production all affect the scope. Enquire with your date and budget range as soon as possible, especially where new recipes, print or custom builds are involved. We will confirm feasibility and lead times against the brief.
Send your brief, dates, locations and budget range. We will help shape the food and drink experience and put the proposed scope into a tailored quote.
Request an activation quote
