Blue and pink Ted Baker-branded Pan-n-Ice VW truck beside the River Thames

A Ted Baker-branded Pan-n-Ice truck.

Branded & Promotional Vehicle Hire for Events

A vehicle that looks like your brand. An experience that gives people a reason to stop.

Pan-n-Ice brings together staffed food and drink services, bespoke branding and event support for promotional vehicle campaigns in London and across the UK. From a branded ice cream truck to a coffee-led launch or food-truck pop-up, we start with your audience and build the brief around the moment you want to create.

Discuss your event

Start with the experience

Pink PrettyLittleThing and Pan-n-Ice branded serving truck at an outdoor event

PrettyLittleThing-branded Pan-n-Ice truck with its serving hatch open.

Ice cream trucks with your branding

An ice cream truck can be a serving point, a recognisable campaign backdrop and a reason to pause. Build the experience around the event: the exterior, the cups and a menu discussed with our team.

Explore our ice cream van and branded ice cream truck hire for corporate events, launches and celebrations.

Not sure which shape suits your brief? Compare our Mercedes, Citroën HY, VW-style and Airstream vehicle options, then use our truck customisation checklist to plan the branding and guest experience.

Red lululemon-branded VW coffee truck at a Birmingham campaign

A lululemon-branded coffee truck in Birmingham. Original project photography: Rolling Minds.

Coffee, food and a brief that goes further

A morning launch calls for a different experience from an evening reception. Talk to us about a coffee-led vehicle activation, a savoury food-truck menu or a wider staffed event service.

Our barista coffee service includes hot and iced options, while food truck hire is the starting point for savoury event catering. We will recommend the setup around the location and service you need rather than assume every menu fits every vehicle.

Brand the whole experience, not just the bodywork

Pink and white branded VW truck at an H beauty retail location

A branded vehicle presented inside an H beauty retail location.

Vehicle wraps, graphics and the smaller details

The truck is only one part of what your audience sees. We can customise our vehicles in your branding and support the graphics in-house. Bring your brand guidelines, campaign artwork or an early idea for us to develop together.

Depending on the service, we can also bring the design into cups, menus and accompanying food and drink. For coffee campaigns, this can include branded hot or clear iced-coffee cups, printed coffee-top designs and branded snacks.

Tell us which surfaces matter most, what needs to be visible in photographs and whether the creative is already prepared. We will agree the design, production scope and artwork requirements with you before the event.

See the idea in a real event

Pink Amazon Ads and Twitch-branded VW truck with matching event planters

Amazon Ads and Twitch branding across a Pan-n-Ice truck and event setting.

Amazon Ads and Twitch: beyond the vehicle

For Amazon Ads and Twitch at MadFest, Pan-n-Ice created an experiential setting with branding across the ice cream truck and event decorations. It is a useful example of treating the vehicle as part of a wider environment rather than an isolated logo placement.

See the Amazon Ads and Twitch project.

More campaign possibilities with Rolling Minds

Our sister events brand Rolling Minds has used branded trucks for very different audience moments: a Pureseoul and Dinto beauty-sampling pop-up with a community book swap, and an Activision Call of Duty premiere activation at Outernet London.

These are Rolling Minds projects. If your brief extends into a full campaign, we can discuss the wider creative and event requirements alongside the vehicle.

One conversation about the whole brief

Staffed service comes first

Our focus here is a staffed event experience, not an empty vehicle handed over for you to operate. Tell us whether you need food and drink service, a sampling interaction or broader event support so we can define the right team and responsibilities.

A single site or a wider campaign

Share the venue, event date and trading or service window. For a multi-location brief, include the proposed cities and dates so transport, setup and staffing can be considered together. Site permissions and any venue restrictions need to be agreed as part of the plan.

What to send us for a useful proposal

The brief that helps us recommend the right setup

Your objective and audience A product launch, guest hospitality, sampling or an employee event? Tell us who you want to reach and what you want them to do.
Dates and location Include the postcode or proposed tour stops, access times and the hours you want to serve.
Service and expected demand Tell us the menu or sample you have in mind, approximate guest numbers and any peak arrival times.
Branding and creative Share guidelines, artwork and the surfaces you want branded. Let us know if you need design support.
Budget and practical details A budget band, site photographs and available information about space, access and utilities help us shape a realistic recommendation.

What affects the cost?

A quote built around the event, not just the vehicle

Vehicle format, branding scope, menu, staffing, location and duration all affect the proposal. A one-day hospitality setup is a different brief from a fully wrapped vehicle travelling between campaign locations.

Tell us your priorities and budget band. We can discuss where the spend is most useful, then set out what is included and what needs to be arranged separately.

Promotional vehicle hire: your questions

A few useful answers before you send your brief.

Can you wrap the vehicle in our branding?

Yes. We can customise our Pan-n-Ice trucks and support the graphics in-house. Share your creative and intended setup so we can confirm the branding scope, artwork requirements and production timing for the chosen vehicle.

Is this just vehicle hire?

This service is focused on staffed promotional events and food or drink experiences. We will agree the team, service and event support around your brief; do not assume a vehicle-only price includes an activation crew.

Can you help with a launch rather than a catering-only event?

Yes. We can discuss the wider brand activation, from the visitor experience and branding to the food, drink and event support. Start with our brand activation services if your campaign extends beyond a vehicle.

What space and power does the vehicle need?

It depends on the vehicle and service. Send the venue details, access route and available utilities. We will need to confirm the footprint, setup space and operating requirements for your proposal before the location is finalised.

How early should we enquire?

As soon as you have a date and outline brief, especially where branding, venue coordination or several locations are involved. We will discuss availability and the production schedule rather than promise one lead time for every campaign.