Cannes Lions · 21 to 25 June 2027

Cannes Lions catering & experiential event services

Staffed catering for Cannes Lions brand activations: branded coffee bars, live ice cream, frozen drinks and personalised desserts. Add a promotional vehicle or bring the hospitality into a complete event space, with creative production and wider event support through Rolling Minds.

Plan your Cannes activation

Pan-n-Ice team making ice cream rolls for guests at a Cannes event — Live ice cream service at Cannes. Pan-n-Ice portfolio.

Official preferred supplier to Cannes Lions

Creative Branding, menus and experiences

Staffed Teams for the agreed service

Built Bars, vehicles and bespoke spaces

Delivered Planning through on-site delivery

Catering that becomes part of the Cannes experience

Start with the experience you want guests to have

Give guests a reason to stop: live ice cream, a personalised dessert, a refreshing drink or a well-timed coffee. We shape the menu, branded setup and staffed service around your audience, campaign and venue.

Pan-n-Ice brings the food, drink and guest experience together. When your brief also needs creative production, a bespoke build or wider event management, our sister agency Rolling Minds can support the broader programme. Start with the full brief; we will agree how the services and responsibilities fit together.

Experiential catering services for Cannes Lions

Choose a focused service or combine complementary elements. Menus, staffing and production requirements are agreed for the brief; the examples below are options, not a list of inclusions in every booking.

Live ice cream rolls

Guests choose their ingredients and watch their ice cream made in front of them. The preparation becomes part of the experience, with branded cups and a custom menu connecting the moment to the campaign. A good starting point when you want participation and live theatre.

Explore ice cream rolls

Guests enjoying the branded Klaviyo slushie station at Cannes — Klaviyo slushie activation, Cannes.

Slushies, frosé and frozen cocktails

Develop the colour, flavour and serving style around the brief. A branded machine and cups can make a frozen-drink station feel part of the space; frosé pouches offer another presentation to discuss. Confirm the alcoholic or non-alcoholic menu and any service requirements for your event.

Also consider: a staffed frosé service with branded pouches and a menu developed for your reception.

Cafe Beacons staffed branded coffee bar in Cannes — Beacons AI, Cannes. Rolling Minds.

Hot and iced barista coffee

Create a staffed coffee point with the bar, cups, uniforms and menu designed together. Add suitable coffee-top printing or accompanying branded snacks if they support the idea. We can help with artwork in-house, as well as the service itself.

Explore branded coffee service

LinkedIn branded macarons being printed at Cannes — Printed macarons at Cannes. Pan-n-Ice portfolio.

Personalised desserts and edible experiences

From printed macarons and coffee tops to ice-lolly art, connect the food to the campaign. Branded finishing touches can be designed alongside the counter, menu and packaging rather than added as an afterthought.

Soft serve with branded finishing touches

Bring the identity through the bar, machine, serving cups or cone sleeves, then finish with toppings or branded wafers. The Female Quotient Cannes work shows how the counter and the dessert can carry the same visual idea.

Explore soft serve

Breakfast, savoury food and a wider menu

If your programme needs more than a sweet treat, discuss pastries and breakfast bowls, canapés, bowl food, food trucks or a fuller catering brief. Juices, smoothies, açaí bowls, waffles and crêpes are also part of the wider service range. Share dietary requests early so the proposed menu and handling arrangements can be confirmed.

The right setup changes how guests use the space

Branded bars and carts

A defined ordering and collection point can fit within a wider host space. Think about staff working room, access to stock and where guests will stand. The branding should be visible without making menus or directions harder to read.

Promotional trucks and vehicles

A wrapped vehicle makes the exterior part of the campaign. Rolling Minds' Smirnoff Cannes activation, delivered in collaboration with Verve, used a branded VW wrap. Before selecting a vehicle, check the route in, available footprint, transport, positioning and site permission.

See a related branded vehicle service

Bespoke event spaces

For a larger brief, Rolling Minds can develop the build, signage and guest environment as well as the hospitality. Superside's Cannes project brought together stand design, build, setup and team management. Agree the creative and operational responsibilities as part of the proposal.

Explore wider event production

Real Cannes projects, down to the details

Selected moments from our Cannes portfolio: branded environments, staffed service and the details guests take away. These are past projects, not photographs of the forthcoming festival.

Klaviyo branded slushie station at Cannes — Klaviyo, Cannes. Pan-n-Ice portfolio.

Klaviyo: colour-led slushies

A slushie station brought the campaign colour into the refreshments and the setting. It is a useful reference for planning a frozen-drink service that belongs to the brand environment.

Macarons personalised on a Ripple printing machine at Cannes — Macaron personalisation, Cannes. Pan-n-Ice portfolio.

Printed macarons: branding in the details

Edible printing adds a campaign detail to a small treat. Artwork, menu choices and the service setup should be planned together so personalisation supports the guest experience.

Staffed ice-lolly cart at a Cannes event — Outdoor ice-lolly service, Cannes. Pan-n-Ice portfolio.

Ice lollies: service on the move

A staffed cart brings the service into the guest environment. Its suitability still depends on the agreed location, access and event permissions.

Brand the experience, not just the front of the bar

LinkedIn branded hospitality bar at Cannes

LinkedIn, Cannes. Branded bar and guest setting.

Design the setup and the serving details together

A strong activation has a clear visual idea that carries through the details. We can discuss the vehicle or bar graphics, menus, packaging, uniforms, signage and suitable product personalisation as one brief.

Use the branding where it has a purpose. A large graphic helps guests recognise the space; a readable menu helps them choose; a branded cup or dessert carries the design into their hand. Printed coffee tops, macarons, branded wafers and customised flavours can add another layer where they suit the service.

Our in-house team can help develop the artwork. Before production, agree exactly what needs branding, who signs it off and which elements are being made. Your proposal should separate the core service from optional additions.

How we take the idea through to service

Share the brief Send your campaign objective, audience, dates, venue or shortlist and budget range. Flag what is confirmed and what still needs a decision.
Shape the experience Choose the menu, format and guest interaction together. Plan for peak arrival times, not only total attendance.
Approve the design Agree artwork, branded components, approval owners and production timings before anything is ordered or made.
Confirm the site plan Work through access, load-in, utilities, storage, replenishment and clear-away with your venue or lead agency.
Deliver the agreed service Confirm staffing, service hours, on-site responsibilities and breakdown. For multi-day activity, agree daily handovers and overnight storage.

The practical details worth getting right early

Service peaks

An afternoon of steady visitors and a rush after a session need different plans. Share the likely arrival pattern, not only the invitation total.

Venue and access

Send the proposed position, access route and known restrictions. A truck, cart and bar each have different requirements; do not assume a preferred-supplier relationship grants permission for every site.

Menu and dietary information

Share allergies and dietary requests with the brief. Confirm the exact products, alternatives and handling arrangements before finalising the menu.

Scope and budget

Check that the proposal identifies the setup, food or drinks, staffing, branding, transport, production and clear-away included. Keep optional extras visible so the approval is informed.

Your Cannes planning questions

Answers to the practical questions behind the brief.

Can you handle the whole event, or just one service?

Both can be discussed. Pan-n-Ice can deliver an individual staffed food or drink experience, while Rolling Minds can support a wider brief covering creative production, builds, staffing and event management. The proposal sets out the responsibilities.

Can we combine coffee, desserts and drinks?

Yes. Start with the audience and programme, then choose services that work together. We plan the menu, space, staffing and practical requirements around the combination rather than assuming every option fits every location.

Can you work alongside our existing agency?

Yes. Tell us who is managing the venue, production and programme, and which elements you want us to handle. Clear responsibilities help the creative work and on-site service fit into the wider event.

Can we hire a fully branded truck for Cannes?

We can discuss a suitable vehicle and branded treatment. Access, positioning, transport and site permission must be confirmed for the intended location before the format is agreed.

Is branding design available in-house?

Yes. We can help develop branding as well as apply it. Share approved brand assets, the campaign message and the person responsible for artwork sign-off. Individual customisations and timings are confirmed in the proposal.

When is Cannes Lions 2027?

The official festival dates are 21 to 25 June 2027. Your activation dates, setup and breakdown may differ, so include all required access and service windows in the enquiry.

What are you planning for Cannes?

Send your dates, venue or shortlist, audience, service hours and budget range. Include a creative deck if you have one, or tell us the idea you want to explore. We will work through the services, setup and next decisions with you.

Email info@pan-n-ice.co.uk. The official festival dates are 21 to 25 June 2027; access and service dates are agreed for your event.

Discuss your Cannes brief