Pan-n-Ice events
Saltair × Space NK: a flavour-led launch
For Saltair's Coral Coast collection launch at Space NK, Rolling Minds worked with 5th House PR on a branded truck activation. Vegan soft serve in guava, vanilla and coconut flavours drew inspiration from the collection's fragrance notes.
The menu sat within a wider launch environment with branded presentation and oversized props. It is an example of connecting a product reference to the food, packaging and serving setup.
Project: Rolling Minds with 5th House PR. Photography: Rolling Minds.
The brief: a fragrance-inspired launch experience
The Coral Coast collection launch at Space NK provided the creative reference for this Saltair activation. Rolling Minds worked with 5th House PR on a branded truck experience, connecting the collection's fragrance notes with a food offering guests could try.
The menu and branded setting
Vegan soft serve in guava, vanilla and coconut flavours drew on the collection's fragrance notes. The wider launch environment included branded presentation and oversized props. Original photography shows the pink Saltair and Space NK vehicle, matching parasol and product display.
- A vegan soft serve menu inspired by the collection.
- A branded truck as the serving focal point.
- Coordinated presentation within the wider launch environment.
From product reference to branded food activation
For your own brief, we can explore a flavour direction alongside the vehicle, packaging and serving format. Our branded ice cream truck hire and soft serve service can support a product-led activation, with recipes and practical requirements agreed before production.
Have a brief in mind?
Tell us your event date, location, audience and the experience you want to create.
