Pan-n-Ice events
DAISE Beauty: a soft serve experience
At Battersea Power Station, Rolling Minds took part in a DAISE Beauty activation with Black & White Comms. The food experience drew inspiration from the brand's foaming body wash.
Guests chose strawberry, vanilla or strawberry swirl soft serve, then added toppings inspired by the products, including cherries, pineapple rings and jelly beans. The menu gave visitors a simple way to make the dessert their own within a clearly branded setting.
Project: Rolling Minds with Black & White Comms. Photography: Rolling Minds.
The brief: turn a beauty product into a playful food experience
The DAISE Beauty activation at Battersea Power Station took inspiration from the brand's foaming body wash. Soft serve offered a food-led way to explore that reference in a setting guests could visit, personalise and enjoy. Rolling Minds worked on the project with Black & White Comms.
The menu: a choice of flavours and product-inspired toppings
Guests could choose strawberry, vanilla or strawberry swirl soft serve. Cherries, pineapple rings and jelly beans formed part of the topping selection inspired by the products. That choice made customisation part of the interaction, rather than leaving branding solely to the exterior of the serving bar.
- Three soft serve choices.
- A topping selection connected to the product inspiration.
- A pink and lilac Whipped Creamery Bar visible in the original event photography.
Planning a branded soft serve activation
A clear product reference can guide the menu and the physical presentation together. Explore our soft serve ice cream service and event catering options for your own launch. We can discuss the guest experience, menu and branded setup alongside the wider production brief.
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Tell us your event date, location, audience and the experience you want to create.
