Every summer, the global marketing, advertising and creative industries gather on the French Riviera for the Cannes Lions International Festival of Creativity. Throughout the week, the Croisette becomes one of the world’s most exciting hubs for brand activations, experiential marketing events, beach club takeovers and VIP hospitality experiences.
For brands attending Cannes Lions 2026, creating a standout activation is essential to capture attention among thousands of marketers, agencies and industry leaders.
With more than a decade of experience delivering experiential food and drink activations, Pan-n-Ice helps brands create memorable moments that attract crowds, drive engagement and generate social media buzz during the festival.
Since 2018, Pan-n-Ice has supported a wide range of Cannes Lions brand activations, working with international brands and agencies to deliver unique experiences across beach clubs, terraces, cabanas and event spaces along the Croisette.
Experiential Activations at Cannes Lions
As an experienced Cannes Lions activation supplier, Pan-n-Ice supports brands with a wide variety of experiential events and hospitality concepts during the festival.
These include:
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Cannes Lions cabana activations
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Beach club and terrace events
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VIP receptions and networking happy hours
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Brand pop-ups and product launches
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Yacht hospitality experiences
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Roaming trikes and branded vehicle hire including trucks and carts
These activations help transform hospitality into interactive brand moments that encourage conversation, engagement and social sharing.
Previous Cannes Lions Brand Activation Clients
Pan-n-Ice has delivered experiential activations during Cannes Lions for a number of leading global brands and agencies.
Previous projects include:
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A TikTok branded cart at the TikTok Tent
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LinkedIn hospitality experiences featuring coffee, juices, macarons, ice lollies and more
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Equativ branded cocktail activations
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Klaviyo frozen slushie menus
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Ibotta cabana catering
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Contagious festival happy hours
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Smirnoff Ice branded truck experiences
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FQ pop-up Fro-Yo station
Each activation was designed to turn food and drink into an engaging experiential marketing moment that draws crowds and enhances the brand presence during the festival.
Bespoke Food & Drink Activations for Cannes Lions
Food and drink experiences are one of the most effective ways to attract attendees to a Cannes Lions brand activation.
At Pan-n-Ice, we create custom menus and branded experiences designed specifically for each activation or event. Popular options include:
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Branded frozen cocktails and poptails
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Handcrafted ice cream rolls
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Frozen Spritz activations
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Paletas and artisan ice lollies
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Slushie and frozen drink stations
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Create-your-own Fro-Yo bars
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Barista-style coffee bars
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Iced matcha and speciality iced coffees
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Açaí bowls and breakfast pop-ups
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Fresh smoothies and juices
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Personalised macarons
These experiences combine hospitality, experiential marketing and visual brand storytelling, creating moments that guests want to photograph, share and remember.
Planning a Cannes Lions 2026 Brand Activation
Organising an activation during Cannes Lions Festival requires careful planning, logistics and an experienced team on the ground.
Pan-n-Ice supports brands and agencies with:
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Creative activation concepts
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Bespoke menu development
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Branded cart, trike and truck hire
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Staffing and service teams
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Event logistics and compliance
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On-site activation management
Our team understands the unique pace and energy of Cannes Lions events, ensuring each activation runs smoothly from setup through to service.
Plan Your Cannes Lions 2026 Activation
If you’re planning a Cannes Lions brand activation, experiential event or VIP hospitality experience, Pan-n-Ice can help create a memorable moment that attracts attention and drives engagement during the festival.
