From Ice Cream Rolls to Rolling in Followers
When we first started Pan-n-Ice, our mission was simple: bring the fun and excitement of ice cream rolls to as many people as possible. What we didn’t expect was just how quickly our videos would take off online.
From Will it Roll? challenges to behind-the-scenes moments in our parlours, millions of people now watch and share our content every day. We’ve grown a community of more than 2.2 million followers across our social channels… and counting!
Why Everyone Loves It
Sure, the ice cream rolls look amazing (and taste even better), but there’s something else our audience keeps coming back for: the people.
Our parlour teams have become stars in their own right. Whether they’re showing off their skills, cracking jokes, or being just a little bit sassy, they bring the fun to every video. And our followers love getting to know them just as much as they love watching the rolls being made.

Real People, Real Fun
That’s what makes our content so special. It’s not staged or scripted. It’s just real people having fun and making great ice cream. Every reaction, every experiment, every laugh is genuine — and that’s what our community connects with.
Beyond the Screens
The best part? It doesn’t stop at the videos. Our followers often visit our parlours in person to meet the teams they’ve seen online and try out the rolls for themselves. Social media has become a way to bring people closer to the full Pan-n-Ice experience.
What’s Next?
We’re only just getting started. Expect more crazy flavour experiments, more fun behind the scenes, and more of the personalities you love!
So if you’re not following us yet, come join the fun on Instagram and TikTok. Who knows… you might even help us decide the next big “Will it Roll?” challenge.